SEO Results : Scaling an Australia-Based SaaS from ~2 to 4,260 Daily Clicks in 15 Months

At Acquisty, we specialize in building long-term, sustainable SEO growth engines for SaaS businesses which delivers consistent SEO Results. This case study breaks down how we partnered with an Australia-based SaaS company to transform organic search into a predictable and scalable acquisition channel.
Over a 15-month engagement, we helped the client grow from almost no organic visibility to 4,260 daily clicks, generating 213,000 organic clicks and 7.13 million impressions—driven entirely by SEO.

The client is a B2B SaaS company based in Australia, operating in a competitive niche with long sales cycles and high customer lifetime value. Organic search had strong potential, but it was largely untapped.
To respect confidentiality, the client name has been kept anonymous.

The primary objective was to:
• Build a scalable organic traffic channel
• Increase visibility for buyer-intent SaaS keywords
• Reduce dependency on paid acquisition
• Establish SEO as a long-term growth lever
The focus was not just traffic, but qualified users who could convert into product signups and revenue.

Before the engagement, the SaaS website faced several SEO roadblocks:
• Near-zero organic traffic (~2 daily clicks)
• Poor visibility for commercial and product-led keywords
• Weak site architecture and internal linking
• Technical SEO issues impacting crawlability and indexation
• No structured content or topical authority
Despite having a solid product, search engines had very little context to rank the site competitively.

As the SEO partner, Acquisty owned the end-to-end SEO strategy and execution, including:
• Technical SEO audits and fixes
• Keyword research and search intent mapping
• Content strategy and topic cluster planning
• On-page SEO and internal linking systems
• Performance tracking and reporting

We executed the SEO roadmap in structured phases to ensure compounding results.

1. Technical SEO Foundation

We began with a deep technical SEO audit to uncover hidden issues limiting visibility.

Actions included:

• Fixing crawl and indexation inefficiencies
  • Optimizing XML sitemaps, robots.txt, and canonical tags
  • Improving Core Web Vitals and page speed
  • Cleaning up duplicate and thin content
  • Strengthening site architecture for clearer topical relevance

This phase ensured search engines could crawl, understand, and rank the site effectively.

2. Keyword Research & Search Intent Mapping

Next, we conducted in-depth keyword research focused on buyer intent, not vanity terms.

• Identified high-value commercial and informational keywords
  • Grouped keywords into logical topic clusters
  • Mapped keywords to each stage of the SaaS buyer journey
  • Prioritized opportunities based on competition and conversion potential

This laid the groundwork for scalable content growth.

3. Content Strategy & Topic Clusters

Instead of publishing random blog posts, we built a hub-and-cluster content model:

• Core product and solution pages acted as authority hubs
  • Supporting blog content targeted long-tail and mid-funnel queries
  • Content briefs ensured SEO best practices and intent alignment
  • Editorial consistency helped build topical authority over time

This approach allowed content to rank faster and support conversion-focused pages.

4. On-Page SEO & Internal Linking

To maximize rankings and CTR:

• Optimized title tags, meta descriptions, and headings
  • Implemented schema markup where applicable
  • Built an internal linking framework to pass authority strategically
  • Improved UX elements that supported engagement and dwell time

Pages with high impressions but low CTR were optimized for better SERP performance.

5. Measurement, Reporting & Iteration

SEO performance was tracked through GA4 and Google Search Console dashboards.

• Weekly monitoring for quick wins
  • Monthly performance reviews and roadmap adjustments
  • Focus on organic clicks, impressions, average position, and engagement

SEO decisions were driven by data—not assumptions.

The impact of this SEO strategy was significant :

• Daily organic clicks grew from ~2 to 4,260
• 213,000+ organic clicks generated
• 7.13 million impressions across search results
• Strong visibility growth for commercial SaaS keywords
• SEO became a consistent and scalable acquisition channel

The impact of this SEO strategy was significant :

• Daily organic clicks grew from ~2 to 4,260
• 213,000+ organic clicks generated
• 7.13 million impressions across search results
• Strong visibility growth for commercial SaaS keywords
• SEO became a consistent and scalable acquisition channel

• Strong technical foundation unlocked indexing and visibility
  • Search-intent-driven content attracted the right users
  • Topic clusters accelerated topical authority
  • Internal linking amplified page-level SEO performance
  • Continuous iteration ensured steady compounding growth

SEO was treated as a system, not a one-time task.

• Technical SEO is the foundation of scalable growth
• Content should map to buyer intent—not just keywords
• Internal linking is a major ranking multiplier
• SEO delivers the best ROI when executed consistently over time

This case study highlights how SaaS companies can turn organic search into a dependable growth channel with the right SEO strategy, execution, and patience.

At Acquisty, we don’t chase quick wins—we build SEO engines that compound.